Download Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday
Download Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday
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Review
"An invaluable tool for ad executives, engineers, and entrepreneurs alike." —Nir Eyal, author of Hooked"Finally, a crystallization and explanation of growth hacking in easy-to-understand terms—and better, real strategies and tactics for application." —Alex Korchinski, growth hacker at Scribd"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." —Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.” —Jason Harris, CEO of Mekanism
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About the Author
RYAN HOLIDAY is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over thirty languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised brands such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.
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Product details
Paperback: 176 pages
Publisher: Portfolio; Reprint edition (September 30, 2014)
Language: English
ISBN-10: 1591847389
ISBN-13: 978-1591847380
Product Dimensions:
5.1 x 0.4 x 7.8 inches
Shipping Weight: 4 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
808 customer reviews
Amazon Best Sellers Rank:
#13,104 in Books (See Top 100 in Books)
I got and read Traction: A Startup Guide to Getting Customers before this book and felt that the Traction book covered a lot more and was/is a lot more useful than this book. This book is more of an overview of the basics, while the Traction book will give you more concrete ideas for how to actually plan and implement your marketing.If you're new to the concepts of lean startups, product market fit, online marketing and virality then this will be a good primer for you.I'm no marketing expert myself, but its just that I've read about these elsewhere on the internet.
Purchased this book because I was new to this topic, also have you ever bought a book on Amazon without really reading too much into it ? Yeah that was me, purchased this and I don't regret it. This book is an eye opener, if you don't know about growth hacking this book is essential and also if you are a young entrepreneur or working on a startup this book could be worth thousands if not millions to you.This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended ðŸ™
Ryan has done it again. In what might be his best marketing stunt to date, he has conned us all into buying an article that he sold to a magazines. (Fast a Company? Wired? What’s the difference these days) He did add content to the book, he added an entire chapter on how he sold people a magazines article labeled as a book. Oh yeah and a glossary of “growth hacking†terms.Skip his one. At least the first half of “Trust me, I’m Lying†contained actual ideas that could be used. (The second half is him whining that someone used the same tactics on him), this book doesn’t even have that.This book is a rehash of the airBnB stunt, how Dropbox went viral and the fact that hotmail.com was the first growth hacking company. There, I saved you $6.
I am very surprised by the one and two star reviews of this book. Sure it is short. Yes, it could have more detail and more case studies. But, I'm surprised that anyone could read this book without developing at least one valuable new idea. Today, we live in the world of blogs, white papers, PDF/ebooks, etc.. We can get almost any tid-bit of information for free. A book does not bring new ideas, it brings us through a complete thought process--a chain of ideas starting with idea A and ending with idea Z. Growth Hacker Marketing is an easy little book that I'm confident will make my company money--not because it presents new, exciting technique, but because I spent two hours reading about Holiday's discovery of Growth Hacks, and while doing this I had many great ideas. My advice to many of the people who left poor reviews of this book is to slow down and begin thinking about reading an a new way. Dumbing Us Down: Stop the Google Love and Start Smart Marketing
Thoroughly enjoyed this book. Used it as a platform for understanding how "young people and the folks who invest in them think".The author has created not only a book about boot-strapping marketing but he does it as a former large budget veteran of traditional marketing (American Apparel). So his perspective is from someone who 'was there' and is now 'over here'.Took a lot of notes. Came up with some really innovative ways to use his teachings. I can't say more than that, can I? An excellent investment, would buy again.
Best book on marketing I've ever read. As an experienced entrepreneur with 1 unicorn and 2 IPOs under my belt I wish I had access to the information in this book years ago. Any one focused on growing their business, no matter what stage the company is in, would do well to put the lessons in this book into practice.
The book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday, focuses on successful companies who used growth hacking to help make their businesses thrive. "A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, data targeting, blogs, and platform APIs instead of commercials, publicity, and money," (Holiday, XXV). Holiday references companies who took this nontraditional approach to marketing and uses them to explain and reinforce his idea that in order to be a successful brand, it is not always necessary to spend large amounts of money on marketing in the beginning; instead it is better to focus on how having a good product will help to market itself. Holiday created this book for a variety of people ranging from company owners, to people who want to learn more about marketing. With that being said, it is possible to argue that this book is better for people who would like to learn the basics of growth marketing or marketing in general and have little to no experience with the topic, as most marketeers nowadays would be familiar with the content.In Growth Hacker Marketing, Holiday argues that growth marketing is the way of the future, and that ultimately it will overtake the typical methods of marketing. I enjoyed how all of his examples pertain to newer companies, as it also allows most readers to have witnessed these companies growing. Throughout the book, Holiday uses examples from Airbnb, Facebook, Google, Uber and Evernote, modern companies that are well-known across different generations. For each point he makes, Holiday has a good example of a real-life situation to support it. This is evident throughout his point that having a massive and expensive marketing campaign for a startup isn’t necessary. Holiday explains that Growth marketers aim to bring attention to their brand and product but in a “cheap, effective, and unusually unique and new way,†(Holiday, 21). His example of Dropbox, and how they began as a wait-list service that required an invite to join, is a great example of how it is not necessary to spend millions of dollars to make a successful company. His many examples throughout his book prove that spending millions of dollars on traditional marketing campaigns does not ensure a better outcome than the newer method of growth hacking. If these newer million-dollar companies have managed to become so popular with little to no traditional marketing methods, why shouldn’t other companies follow in their footsteps and reduce the price they pay for traditional marketing.Overall, I believe this is a good book to read if you are interested in learning about growth marketing or if you have a product or business that you would like to market without the expense of hiring a marketing firm. This book along with a good product, would give an individual with limited marketing experience the skills and knowledge to use these same techniques to possibly build their own company. This was an interesting book to read and I feel as though it taught me a beneficial method of marketing that focuses on building a ‘self-marketing’ business that can make millions with little money put into marketing.
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